Have you ever thought, who brings organic products to your table, such as grain or rice? California farmers work daily to give consumers a choice. Lundberg Family Farms is a great example of a company that has always focused on developing organic, clean and zero waste foods. The website Los-angeles.name will tell more about the history of the family eco-business and why Lundberg Family Farms is so popular and trusted by customers.
Foundation history
It’s amazing how a small family business has turned into a rather prestigious brand. The focus on agricultural methods and environmental protection remained unchanged.
The story started in 1937 when Albert and Frances Lundberg decided to leave their cattle and grain farm in Nebraska. They set off westward to California, as most of their neighbors also began to leave, and they were no exception. The family was already large by that time, the couple had four sons. So they headed to California and settled in Richvale.
The Lundberg family farm began growing rice and other crops that have been typical for that region since 1912. Although their neighbors were also engaged in farming, the family was notable for the fact that they understood the importance of soil health.
The Lundberg heiress and CEO of the company said her grandparents were well aware of what would happen to the land if it was neglected. That is why they tried so hard not to exhaust the soil.
Chemical-free methods of soil maintenance
The Lundbergs practiced organic farming, and in the late 1960s, they got a request to cultivate organic brown rice. Despite the fact that the neighbors considered the couple insane, they continued to work in this direction. The thing is, the Lundbergs did not burn crop residues and did not use pesticides to grow products.
The Lundbergs’ children and future generations inherited their values to care for the environment and consumers. Over the years, society began to understand that organic farming is a highly promising sphere, and Lundberg Family Farms has acquired wide recognition and consumer trust.
Chronology of the Lundberg family farm history
- In 1937, the Lundbergs just started to practice soil protection, and in 1940 new methods were implemented (for example, using rice straw). The period of World War II was particularly rough, but the family farm managed to survive.
- In the 1960s, the second generation of the family founded the company, which later became well-known to everyone. Customers could receive natural and organic rice. The year 1969 was a remarkable period in the farm’s development. It was then that the Lundbergs bedded out the first organic brown rice.
- In the following year (1970), the first produce was sold to the West Coast. The family farm began cooperating with other California farmers to promote the idea of growing and selling ecologically sound foods.
- Growing crops on environmentally-sound fields was the next stage. Since the 2000s, Lundberg Family Farms has been constantly improving green foods, which are part of the Non-GMO project. The Lundbergs claim that they use non-waste technologies in their activities.
What products do Lundberg Family Farms produce?
Organic brown rice and by-products have been already mentioned above, but this is not the end of the list.
- the company offers garnish and pasta, rice with cilantro and lime and organic Alfredo risotto. Butternut zicchini risotto and creamy Arborio rice also has an unusual taste. The proposed products are not only green and healthy but also distinguished by their flavor and an unusual combination of excellent ingredients.
- organic rice scones and chips. For example, rice chips with sea salt and rice cakes with cinnamon.
- ready to heat green food. Quinoa and rice mix (organic coconut, short-grain brown, Spanish rice) are much sought after.
Healthy rice can be incredibly tasty as well. The company is often experimenting with flavors and varieties, and Black Pearl Rice is an example of it.
Where does the management take place?
The managers of Lundberg Family Farms take decisions in the company’s administrative center, the area of which reaches 28,000 square feet. In 2011, the construction of the building was completed. The following rules were followed during construction:
- natural light – reduced artificial illumination enhances performance.
- material processing. While cladding, for example, masters used recycled materials, thus the building was better insulated and resistant to weather conditions. It should be added that such an eco-approach also improved the appearance of the building.
- insulation for savings. What does a high insulation index mean? It is worth adding that this significantly reduces the need for cooling, which means even greater cost-effectiveness for the owners.
Before starting construction, the company analyzed all available “green” options.
Why are the products of Lundberg Family Farms still popular?
Family business foods have stood the test of time. Although there are many suppliers of organic rice and other crops, this brand is still in demand because it is trusted. One of the main reasons is the wide range and tendency to organicity and health benefits. Consumers can try long-grain jasmine rice, wild rice, basmati rice and many other varieties.
Lundberg Family Farms own 5,000 acres of land sowed with green crops. 12,000 acres of the farm are allotted for growing organic rice. Most of the products are cultivated in California.
Certificates and awards
During the company’s existence (since 1937), the Lundberg family managed to win many awards. Since the very beginning of their activities, the Lundbergs have grown delicious and nutritious rice that improves the environment and is healthy for consumers. That is why, every year, the company receives medals and certificates for its efforts.
In 2018, the family farm received California’s Leopold Conservation Award and later won a $10,000 prize and a crystal depicting Aldo Leopold.
In 2019, the Family Farms was awarded Grower of the Year due to its consumer commitment and the high quality of organic production. There were other awards that the company received in 2020.
Subsequently, Lundberg Family Farms earned a Gluten-Free Certification. Therefore, the assortment of products is constantly expanding, attracting a wider consumer audience. Only principles and quality remain the same.
It is worth noting that not only residents of Los Angeles but also buyers from all over the world can buy foods of this brand and try their flavors. Lundberg Family Farms takes a leading position among other distributors of rice in the United States.
So what is Lundberg Family Farms? It’s more than just tasty food, but the dedication of its producers, descendants of the Lundbers, to cultivating organic and non-GMO grains. The wide selection allows one to have a more varied diet. At the same time, the company does not exhaust the earth’s resources and serves as a great example of how you can care about the environment.